Not all adware is malicious software.
Some forms of adware is delivered in a completely open and honest way and actually serves to make the computerized age a lot more affordable for many people that use it. Still, a large number of people loudly voice their distaste for adware, even the type that doesn’t really do any harm.
The fact of the matter is though, the non malicious forms of advertising software benefit people in great ways and should be welcomed or simply avoided, but not protested.
What Adware Really Is…
Adware is software that gets installed on a computer and delivers advertisements that the computer users will see, and are generally encouraged to click on.
For the most part advertisements are paid for by third advertisers on a per click basis, or through a commission structure in which they pay when clicking the advertisement results in a sale being made.
The Differences Between Harmless Adware And Malicious
The difference is basically this. Malicious adware makes its way onto your computer through what are generally deceptive means. Often these means involve viruses but sometimes it’s simply through misrepresentation when downloading some form of free offer you have found online.
They are usually hard to get rid of and pop up on the screen at any given time. Malicious adware may also have spyware built in .
As for the non malicious kind of adware, it’s simply the kind of advertising that doesn’t do any of those things that we have listed above.
When Will You See Non Malicious Adware?
This type of advertising software is usually delivered as part of otherwise free software applications. The ads will appear whenever the software is used and they generally appear as part of the software’s main interface, and not necessarily as popups that shoot up outside of the application all over your screen that is more a malicious trait.
Users are most always notified that they will be using advertising supported software before they install it, and when the software is uninstalled the ad software will go with it.
Adware Helps Companies Make Money
Software designers and developers use to adware because they need to make money and pay for development costs.
The fact of the matter is that people don’t like paying for software, and that’s especially true of newer applications that they aren’t familiar with and minor applications that aren’t large or overly important. By placing ads within their programs developers have a chance to actually make money even though the user pays nothing.
Are There Any Real Benefits To Doing This
The benefits for the user are pretty much the same as the benefits to the developer. The software can be gained at no cost. Because the developer still makes money though, the software will have a better chance at gaining long term support in terms of upgrades and later additions.
Why We Don’t Like Adware
Hating malicious adware is pretty much universal, but when it comes to hating all kinds there’s little legitimate reason for it. For the most part, many people are simply eager to get something for free and feel that being marketed to isn’t a fair trade off. Generally, they just don’t understand the true value of what they are using.
That said, many fear even the safe forms of adware because they don’t understand the difference and associate it with viruses and spyware.
In a nut shell if someone wants to market a product for free then it should be a 30 or 60 day trial then you need to make a payment. We are not interested in having advertisements poping up on our screen or even in the control panel of the free software period.
However if you are downloading programs from the internet for free and really can’t, like us stomach adware then you should have some form of adware removal program as well as a suitable anti-virus program installed.